Edvard Osnaya
Edvard Osnaya · UX Design Leader

Turning design insight into business impact.

15+ years scaling embedded UX teams and turning vendor engagements into trusted, core design partnerships — across healthcare, enterprise SaaS/CRM, energy, and finance.

📍 Mexico City  ·  Open to remote
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Edvard Osnaya
Leadership philosophy

“Build trust through delivery, grow people through ownership, and keep the user at the center of every decision.”

About

Edvard Osnaya

I'm a UX Design Leader with 15+ years across digital product design and design leadership. For the last several years I've led embedded design teams for global enterprise clients — the kind of work where success is measured not just in screens shipped, but in trust earned, teams grown, and businesses moved.

My signature story is turning a vendor engagement into a client's core design organization: growing the team from 6 to 12, co-designing the operating model, and consistently delivering across a large product portfolio. I balance that leadership with hands-on work on the highest-complexity problems, and today I lead my team's adoption of AI-augmented design — because the future of design leadership is knowing how to wield these tools, not fear them.

I've delivered user-centered solutions across healthcare, enterprise SaaS/CRM, energy, retail, financial services, and the public sector, for both B2B and B2C markets.

What I'm about
I don't just ship interfaces — I build the teams, trust, and operating models that let great design happen, again and again.
Résumé

Experience & skills

Download PDF résumé

UX Design Leader specialized in scaling embedded design practices, maturing design operations, and turning vendor engagements into trusted, core design partnerships. Proven record of growing accounts, raising design maturity, and driving AI-augmented workflows, with measurable product outcomes across healthcare, enterprise SaaS/CRM, energy, and financial services.

Concentrix (Catalyst)2020 – PRESENT
UX Design Group Manager
Current — Enterprise CRM (one of the world's largest CRM platforms)
  • Lead a 5-designer UX team across internal/external tools, dashboards, AI-agent experiences, and design-system migration.
  • Introduced a new design critique framework, raising quality, consistency, and feedback culture.
  • Led adoption of AI-augmented design workflows, modernizing how the team designs and ships with engineering.
Healthcare technology engagement — 3-year partnership
  • Grew an embedded team from 6 to 12 designers, doubling its footprint by securing new opportunities within the account.
  • Evolved the engagement from vendor into the client's core design organization.
  • Led delivery of ~150 features/year on a quarterly/PI cadence; co-designed the account's design operating model.
Ikusmen2019 – 2020
Lead Designer · Financial Services
  • Defined design strategy for B2B/B2C web & mobile; established DesignOps and led user research.
Core ProcessesFEB 2017 – JUL 2019
Lead Designer · Energy / Oil
  • Led design of complex, data-driven dashboards, balancing technical constraints with usability.
Latam Autos2016 – 2017
Design Lead, Latin America · Online Marketplace
  • Directed LATAM-wide marketing design strategy and customer loyalty programs.
Earlier experience2011 – 2016
Web & Multimedia Designer · Grupo Arión, El Universal, Eslógico, Vitamedix, Paxzu
  • Web design, front-end (HTML/CSS/JS, WordPress), motion graphics, and UI across IT, media, advertising, and pharma.
Expertise
Design LeadershipDesignOpsUX Strategy Team BuildingStakeholder MgmtAccount Growth User ResearchAI-Augmented DesignAccessibility
Tools
FigmaAdobe CCSketchAdobe XD AxureJiraConfluenceMiro
Front-end
HTML5CSS3JavaScriptjQueryPHP & SQL
Education
B.A. Graphic Design
Universidad Tecnológica de México (UNITEC)
2005 – 2009
Certifications
Scrum Master
International Scrum Institute · 2018
Video Communication w/ Premiere
Adobe · 2017
Languages
Spanish — Native
English — Professional
Portfolio

Selected work

A cross-section of 15+ years — from enterprise product UX and design systems to data dashboards and creative direction. Client visuals are anonymized under NDA.

Case Studies

Deep dives

The full story behind the work — problem, process, decisions, and impact. Anonymized under NDA.

Contact

Let's talk

Open to design leadership and senior product design roles at international, remote-first teams.

Based in Mexico City · Available for remote roles worldwide